B Positive Plasma
B Positive Plasma is one of the region’s largest plasma donation centers with
centers throughout New Jersey
The Situation
B Positive Plasma was in the midst of a website redesign. They needed immediate support to get the project over the finish line. 215 Marketing was contracted as an approved vendor to assist with on-site SEO, including sitemap strategy, technical SEO compliance, and Google Analytics organization across all departments.
The Work
We built a complete acquisition engine—tight geo-targeting, conversion-focused landing pages, and CRM-level attribution—so every location can see what drives appointments and double down.
Audit & Recommendations
We reviewed search, social, and location setups to find wasted spend and missed intent. The result: a clear, prioritized action plan to lower CPA and grow qualified appointments.
Account Restructure
We rebuilt campaigns around locations, services, and intent tiers with tighter geo-targets and negatives. This made budgets easier to control and improved lead quality.
Advanced Reporting Setup
End-to-end tracking connects ad clicks to booked appointments in the CRM. A live dashboard shows spend, CPL/CPA, and appointment volume by market and channel.
Rebuilding All Campaigns
Message-matched ads and landing pages launched in phased waves. We standardized naming, UTMs, and extensions so every center could scale quickly.
Ongoing Optimization
Weekly tests refine keywords, audiences, bids, and creative. We shift budget to winners, pause waste, and keep forms and pages fast and conversion-focused.
Ongoing Education
Your team gets plain-English updates and recommendations each month. We share what worked, what’s next, and how to brief locations for even better results.
01
Set goals & targets
Define location-level appointment goals, acceptable CPA, and ramp timelines.
02
Build the foundation
Install tracking, connect CRM, and confirm eligibility messaging and FAQs.
03
Launch & learn fast
Roll out campaigns in phases with A/B tests on headlines, creatives, and forms.
04
Scale what works
Shift budget to winners, expand high-intent keywords/audiences, and refresh creative.
Approach
Simple, repeatable, and transparent. We align on goals, build the foundation, launch in controlled phases, then optimize based on what actually books appointments—not vanity clicks. Every step is visible in your dashboard.
The Results
The program increased qualified appointments while reducing cost per appointment across active locations. A repeatable build let new centers launch faster, and CRM-level attribution showed exactly which campaigns drove booked visits.
Want to Work With Real People Who Drive Real Results?
At 215 Marketing, our culture blends high performance with radical collaboration. We’re curious,
transparent, and genuinely care—about your success and each other.