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A Guide to Social Media Marketing – By Garrett Gillin

A Guide to Social Media Marketing – By Garrett Gillin

by Garrett Gillin | May 30, 2024 | Marketing 101

Introduction Social media marketing is an ever-changing landscape that demands adaptability, creativity, and a deep understanding of both platform algorithms and human behavior. This article aims to provide a comprehensive overview of social media marketing, covering...
A Guide to Remarketing & Retargeting – By Garrett Gillin

A Guide to Remarketing & Retargeting – By Garrett Gillin

by Garrett Gillin | May 30, 2024 | Marketing 101

Introduction Remarketing and retargeting are powerful strategies that help brands stay top-of-mind for potential customers who have interacted with their digital assets but haven’t converted. This article aims to provide a comprehensive understanding of these...
A Guide to Public Relations and Its Intersection with SEO – By Garrett Gillin

A Guide to Public Relations and Its Intersection with SEO – By Garrett Gillin

by Garrett Gillin | May 30, 2024 | Marketing 101

Introduction Public Relations (PR) is an essential aspect of any marketing strategy, responsible for managing a brand’s image and relationships with the public. In the digital age, PR has evolved to include not just traditional media but also online platforms,...
A Guide to Email Marketing – By Garrett Gillin

A Guide to Email Marketing – By Garrett Gillin

by Garrett Gillin | May 30, 2024 | Marketing 101

Introduction In the ever-evolving landscape of digital marketing, email marketing stands as one of the most enduring and effective strategies. Despite the proliferation of social media, chatbots, and other communication channels, email remains a reliable workhorse...
Content Marketing – The Art of Storytelling – By Garrett Gillin

Content Marketing – The Art of Storytelling – By Garrett Gillin

by Garrett Gillin | May 30, 2024 | Marketing 101

Introduction Content marketing is not just a buzzword; it’s a nuanced approach to marketing that involves creating, publishing, and distributing content for a targeted audience online. This module aims to provide a deep dive into the various facets of content...
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