by Garrett Gillin | Jun 4, 2024 | Conversion Focused Content
Introduction In today’s saturated media landscape, the impact of your message depends not just on what you say, but also where you say it. Copywriting becomes even more potent when tailored strategically to the platform where it will reside. From paid media to...
by Garrett Gillin | Jun 4, 2024 | Problem Solving
Introduction Return on Investment, or ROI, serves as the financial compass steering the ship of your marketing strategies. If you’re wondering whether your campaigns are just creating a splash or truly making waves, ROI holds the answer. In this guide, we explore how...
by Garrett Gillin | Jun 4, 2024 | Sales 101
Introduction Accurate forecasting of sales and revenue is a linchpin for business success. It helps stakeholders anticipate cash flow, manage resources, and make informed decisions. In this guide, we explore the principles of marketing and sales forecasting, the tools...
by Garrett Gillin | Jun 4, 2024 | Conversion Focused Content
Introduction Budgeting for marketing campaigns is an essential, yet often challenging, process for businesses of all sizes. A well-defined budget serves as a roadmap for the entire campaign, ensuring efficient use of resources and paving the way for optimized results....
by Garrett Gillin | Jun 4, 2024 | Understanding Small Business Owners
Introduction This module is dedicated to the art and science of upselling and cross-selling, two strategies that can significantly impact the bottom line and deepen client relationships. Small business owners are often cautious about spending, but when presented with...