by Garrett Gillin | Jun 4, 2024 | Understanding Small Business Owners
Introduction This article focuses on one of the most critical aspects of working with small business clients: Budget Constraints. Understanding the financial limitations that small businesses often face is essential for crafting marketing strategies that are both...
by Garrett Gillin | Jun 4, 2024 | Understanding Small Business Owners
Introduction Knowing what a client aims to achieve—both in the short term and long term—is pivotal for crafting marketing strategies that are not only effective but also aligned with the client’s vision. Why Business Goals Matter Before diving into any marketing...
by Garrett Gillin | Jun 4, 2024 | Understanding Small Business Owners
Introduction: Why Understanding Clients Matters This article sets the stage for why understanding small business clients is not just beneficial but crucial for effective marketing. The Importance of Client Understanding In the marketing world, especially within an...
by Garrett Gillin | Jun 4, 2024 | Consulting 101
Introduction This article focuses on the art and science of building long-term client relationships. This is a cornerstone of a successful consulting practice, as it not only ensures repeat business but also enhances the reputation and credibility of the consultancy....
by Garrett Gillin | Jun 4, 2024 | Consulting 101
Introduction This article aims to equip participants with the skills and knowledge to effectively conclude consulting projects while setting the stage for future engagements and long-term client relationships. Objectives Upon completing this module, participants...