Brightside Academy
Brightside Academy operates more than 60 childcare facilities across
Pennsylvania, Ohio, and New York.
The Situation
Brightside Academy needed a reliable way to increase family inquiries and enrollments across multiple centers—without wasting budget or overloading staff. Competing providers, variable demand by neighborhood, and fragmented reporting made it hard to see what worked and scale it.
The Work
We built a repeatable acquisition engine—high-intent search capture, targeted paid social, and message-matched landing pages—connected to analytics and CRM so every center could see which campaigns drove tours and enrollments.
Audit & Recommendations
Reviewed historical campaigns, keywords, and funnels to find wasted spend and friction from ad click to tour request. Delivered a prioritized roadmap to lower CPL and lift inquiry quality.
Account Restructure
Rebuilt campaigns by location and intent tier (brand, program, subsidy/tuition support). Tight geo-targets and negatives improved budget control and lead quality.
Advanced Reporting Setup
Connected ad platforms to analytics and CRM events (inquiry, tour booked, enrollment). Live dashboards show spend, CPL/CPA, and downstream conversions by center and channel.
Rebuilding All Campaigns
Launched message-matched ads and fast, mobile-first landing pages highlighting safety, curriculum, hours, and tuition assistance. Standardized naming and UTMs for clean attribution.
Ongoing Optimization
Weekly tests on headlines, creatives, and forms; bid strategies tuned to real conversion values. Budget moves to winners quickly while waste is paused.
Ongoing Education
Monthly reviews with regional leaders—what worked, what’s next, and how to improve speed-to-lead and show-up rates for tours.
Set goals & targets
Define inquiry volume, target CPL/CPA, and enrollment benchmarks by center.
Build the foundation
Install tracking, connect CRM, align UTMs, and verify location data and hours.
Launch & learn fast
Phase rollouts with A/B tests on pages, offers, and creative to get signal quickly.
Scale what works
Expand winning keywords/audiences, refresh creative, and pace budgets by neighborhood demand.
Approach
Simple, transparent, and enrollment-first. We align on outcomes, launch in controlled phases, and optimize against tours and enrollments—not vanity clicks. Every decision is visible in your dashboard.
The Results
Brightside Academy saw more qualified family inquiries at a lower CPL across priority centers. A standardized build shortened time-to-launch for new locations, while CRM-level attribution showed exactly which campaigns influenced tours and enrollments.
Want to Work With Real People Who Drive Real Results?
At 215 Marketing, our culture blends high performance with radical collaboration. We’re curious,
transparent, and genuinely care—about your success and each other.