Brightside Academy operates more than 60 childcare facilities across Pennsylvania, Ohio, and New York

Case Study .04

Brightside Academy

The Situation

  • Highly competitive advertising space for childcare services
  • Cost Per Clicks Between $5 to $40
  • Required consulting, website edits, advertising, and eventually full-service marketing


The Results

  • Reduced risk and reduced investment needed to succeed by modifying current website vs a full site redesign
  • Beta-tested paid advertising in single market in order to create buy-in amongst C-Suite and Board of Directors
  • Restructured all accounts to create more efficient reporting and use of advanced features
  • Created custom reporting mechanisms to report on ROAS & Margin of Error
  • Developed relationship for a full retainer status with plans to overhaul CRM, email marketing, marketing automation, and analytics