Brightside Academy
Brightside Academy operates more than 60 childcare facilities across Pennsylvania, Ohio, and New York.
Case Study .04
The Situation
- Highly competitive advertising space for childcare services
- Cost Per Clicks Between $5 to $40
- Required consulting, website edits, advertising, and eventually full-service marketing
The Results
- Reduced risk and reduced investment needed to succeed by modifying current website vs a full site redesign
- Beta-tested paid advertising in single market in order to create buy-in amongst C-Suite and Board of Directors
- Restructured all accounts to create more efficient reporting and use of advanced features
- Created custom reporting mechanisms to report on ROAS & Margin of Error
- Developed relationship for a full retainer status with plans to overhaul CRM, email marketing, marketing automation, and analytics
