Temple University
Temple University College of Liberal Arts (TCLA) prepares students to become innovators in all fields, across all industries. There are 28 departments and programs that offer a focused liberal arts college experience within a premier urban, research University.
Case Study .05
The Situation
TCLA was in the midst of a website redesign. They needed immediate support to get the project over the finish line. 215 Marketing was contracted as an approved vendor to assist with on-site SEO, including sitemap strategy, technical SEO compliance, and Google Analytics organization across all departments.
The Work
- Audit & Recommendations
- Google Analytics Account Restructure; Master College roll-up view with individual views for each department with isolated dashboard for department stakeholders
- Sitemap and on-site SEO recommendations
- Website development support; using Temple University standards and guidelines to construct landings pages in HTML/CSS and convert them to Drupal in an effort to expedite site launch
The Results
- Successful launch of the CLA website after project breakdowns threatened delays
- Properly configured Google Analytics with roll-up and department views and dashboards
- SEO compliant website with optimal sitemap and meta data
- Provided temporary assistance to TCLA website developers for javascript and drupal updates
