Temple University
Temple University College of Liberal Arts (TCLA) prepares students to become innovators in all fields, across all industries. There are 28
departments and programs that offer a focused liberal arts college experience within a premier urban, research University.
The Situation
TCLA was in the midst of a website redesign. They needed immediate support to get the project over the finish line. 215 Marketing was contracted as an approved vendor to assist with on-site SEO, including sitemap strategy, technical SEO compliance, and Google Analytics organization across all departments.
The Work
We built a unified acquisition engine—search capture, targeted paid social, and message-matched landing pages—connected to analytics and CRM so marketing and admissions could see what drove results and invest confidently.
Audit & Recommendations
We reviewed analytics, UX, and content to pinpoint friction and missed opportunities. The output was a prioritized roadmap covering quick wins and larger fixes aligned to inquiry and application goals.
Sitemap and on-site SEO recommendations
We restructured the sitemap around how prospective students search—programs, outcomes, cost, and deadlines—then mapped page titles, meta descriptions, headers, and internal links to lift relevance and clarity.
Website development support
We partnered with the dev team to implement the plan: page templates, component guidance, technical SEO (speed, schema, accessibility), QA, and analytics setup to ensure accurate tracking post-launch.
01
Set goals & targets
Define inquiry volume, target CPL/CPA, and application benchmarks by program.
02
Build the foundation
Implement tracking, map UTMs, connect CRM events, and confirm privacy/compliance.
03
Launch & learn fast
Phase rollouts with A/B tests on pages, offers, and creative to find signal quickly.
04
Scale what works
Expand winning keywords/audiences, refresh creative, and pace budgets by program demand.
Approach
Clear, repeatable, and transparent. We align on enrollment goals, launch in controlled phases, and optimize against inquiries and applications, not vanity clicks. Every decision is visible in your dashboard.
The Results
Temple saw more qualified inquiries and improved cost efficiency across priority programs. A standard playbook made new program launches faster, while CRM-level attribution showed exactly which campaigns influenced applications and where to scale.
Want to Work With Real People Who Drive Real Results?
At 215 Marketing, our culture blends high performance with radical collaboration. We’re curious,
transparent, and genuinely care—about your success and each other.