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Conversion-Centric Copywriting: The Art of Writing to Convert – By Garrett Gillin

Conversion-Centric Copywriting: The Art of Writing to Convert – By Garrett Gillin

by Garrett Gillin | Jun 4, 2024 | Conversion Focused Content

Introduction In a digital landscape flooded with content, businesses are competing for every scrap of attention they can get. But attention alone doesn’t pay the bills; what you need is conversion. The key to driving actions—from signing up for a newsletter to...
Copy Optimization and Data Analysis:  A Guide to Iterative Improvement – By Garrett Gillin

Copy Optimization and Data Analysis: A Guide to Iterative Improvement – By Garrett Gillin

by Garrett Gillin | Jun 4, 2024 | Conversion Focused Content

Introduction The digital era has ushered in a wealth of opportunities to measure the effectiveness of your copywriting efforts. Beyond the art of persuasive language and compelling storytelling, optimizing copy is now a data-driven discipline. This article will dive...
Storytelling and Brand Consistency: Crafting a Cohesive Narrative for Your Brand – By Garrett Gillin

Storytelling and Brand Consistency: Crafting a Cohesive Narrative for Your Brand – By Garrett Gillin

by Garrett Gillin | Jun 4, 2024 | Conversion Focused Content

Introduction In an age where consumers are bombarded with information and advertising, how can a brand stand out? The answer is simple yet profound: storytelling combined with brand consistency. The blend of these two critical elements offers brands a way to form...
Strategic Copywriting for Different Platforms: A Guide to Tailored Messaging – By Garrett Gillin

Strategic Copywriting for Different Platforms: A Guide to Tailored Messaging – By Garrett Gillin

by Garrett Gillin | Jun 4, 2024 | Conversion Focused Content

Introduction In today’s saturated media landscape, the impact of your message depends not just on what you say, but also where you say it. Copywriting becomes even more potent when tailored strategically to the platform where it will reside. From paid media to...
Budgeting for Marketing Campaigns: A Comprehensive Guide – By Garrett Gillin

Budgeting for Marketing Campaigns: A Comprehensive Guide – By Garrett Gillin

by Garrett Gillin | Jun 4, 2024 | Conversion Focused Content

Introduction Budgeting for marketing campaigns is an essential, yet often challenging, process for businesses of all sizes. A well-defined budget serves as a roadmap for the entire campaign, ensuring efficient use of resources and paving the way for optimized results....

Recent Posts

  • 215 Marketing Achieves National Recognition as One of AdWeek’s 2025 Fastest Growing Agencies
  • Philadelphia Business Journal Recognizes 215 Marketing as One of Philadelphia’s Fastest Growing Companies
  • 215 Marketing Named to Entrepreneur Magazine’s 2025 Top Franchise Suppliers for Second Straight Year
  • 215 Marketing Named to the 2025 Philadelphia100®
  • How to Handle Google Business Profile Video Verification Denials

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