by Garrett Gillin | Jan 17, 2024 | Paid Social: LinkedIn Ads
Understanding Employer Branding on LinkedIn Platform Advantages: The benefits of using LinkedIn for employer branding. Employer Branding Essentials: Key components of a strong employer brand on LinkedIn. Developing a LinkedIn Employer Branding Strategy Defining Your...
by Garrett Gillin | Jan 17, 2024 | Paid Social: LinkedIn Ads
Understanding the LinkedIn Audience Professional Mindset: Recognize that LinkedIn users are in a professional mindset, seeking content that is relevant to their careers or businesses. Content Preferences: LinkedIn users generally prefer educational, informative, and...
by Garrett Gillin | Jan 16, 2024 | Paid Social: LinkedIn Ads
Understanding the LinkedIn Audience LinkedIn users are professionals seeking valuable, relevant, and informative content. Your ad content should align with these expectations, offering insights, solutions, or opportunities that are pertinent to their professional...
by Garrett Gillin | Jan 16, 2024 | Paid Social: LinkedIn Ads
Understanding Content Marketing on LinkedIn Platform Overview: The significance of LinkedIn as a content marketing platform. Content Types: Different types of content that perform well on LinkedIn (e.g., thought leadership articles, industry reports, educational...
by Garrett Gillin | Jan 16, 2024 | Paid Social: LinkedIn Ads
Understanding the Basics of LinkedIn Ad Optimization Key Metrics: Understanding metrics like click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). Campaign Goals: Aligning your optimization strategies with specific campaign...
by Garrett Gillin | Jan 16, 2024 | Paid Social: LinkedIn Ads
The Importance of Analytics in LinkedIn Advertising Data-Driven Decisions: Analytics provide valuable insights that guide informed decision-making. Performance Tracking: Understanding which campaigns are performing well and why. Optimization Opportunities: Identifying...