by Garrett Gillin | Jan 25, 2024 | Paid Social: META
Understanding Ad Spend Dynamics on META Platforms The META Advertising Ecosystem Diverse Ad Formats: Understanding the range of ad formats available and their respective costs. Bidding and Auction: How META’s ad auction system works and its impact on ad spend. Setting...
by Garrett Gillin | Jan 25, 2024 | Paid Social: META
Understanding META Ads Analytics The Importance of Data-Driven Decisions Informed Strategy: Analytics provide insights into what works and what doesn’t, allowing for more informed decision-making. Optimization: Continuous analysis leads to the ongoing improvement of...
by Garrett Gillin | Jan 25, 2024 | Paid Social: META
The Power of Video on META Platforms Video Engagement Trends High Engagement: Videos consistently achieve higher engagement rates compared to other content types. Storytelling Potential: The dynamic nature of video allows for effective storytelling, crucial for brand...
by Garrett Gillin | Jan 25, 2024 | Paid Social: META
Understanding A/B Testing The Basics of A/B Testing Definition: A/B testing involves creating two versions of an ad (A and B) to test a single variable change. Purpose: The goal is to determine which version performs better in terms of specific metrics like...
by Garrett Gillin | Jan 25, 2024 | Paid Social: META
Understanding the E-commerce Landscape on META Platforms The Power of Facebook and Instagram Wide Reach: Access to a vast and diverse user base. Visual Appeal: Platforms that emphasize visual content, ideal for showcasing products. Integrating with E-commerce Facebook...
by Garrett Gillin | Jan 25, 2024 | Paid Social: META
Understanding Instagram Stories and Reels The Rise of Ephemeral and Short-Form Content Instagram Stories: A feature that allows users to post photos and videos that disappear after 24 hours. Instagram Reels: A relatively new feature for creating short, entertaining...