by Garrett Gillin | Jan 18, 2024 | Paid Social: META
The Power of Storytelling in Advertising Emotional Connection Human Element: Stories evoke emotions, making them more memorable and impactful. Brand Identity: A good story can humanize your brand, making it more relatable and trustworthy. The Persuasive Impact of...
by Garrett Gillin | Jan 18, 2024 | Paid Social: META
Understanding the Importance of Visual Appeal The Power of First Impressions Instant Impact: Visuals are processed 60,000 times faster than text by the human brain, making the first visual impression critical. Brand Identity: Consistent visual elements help in...
by Garrett Gillin | Jan 18, 2024 | Paid Social: META
The Importance of Conversion Tracking Understanding Conversion Tracking Definition: Conversion tracking involves monitoring actions taken by users after interacting with your ads, such as making a purchase, signing up for a newsletter, or downloading an app. Benefits:...
by Garrett Gillin | Jan 18, 2024 | Paid Social: META
Understanding Custom Audiences Definition and Importance Custom Audiences: These are groups of users who have previously interacted with your business, either online or offline. Relevance: Custom Audiences allow for highly targeted campaigns, increasing relevance and...
by Garrett Gillin | Jan 18, 2024 | Paid Social: META
Understanding Ad Funnels on META Platforms The Funnel Concept Stages of the Funnel: Awareness, Consideration, and Conversion. User Journey: Recognizing that users at different stages require different messaging and engagement strategies. Platform Strengths Diverse...
by Garrett Gillin | Jan 18, 2024 | Paid Social: META
Understanding Seasonal and Event-Based Advertising The Importance of Timing Seasonal Relevance: Aligning your campaigns with the seasons or events can increase their relevance and appeal. Consumer Behavior: Understanding how consumer behavior changes during these...