by Garrett Gillin | Jun 4, 2024 | Sales 101
Introduction Lead-based businesses rely on acquiring quality leads that can be converted into paying customers. This guide will delve into the unique marketing strategies tailored for such business models. Importance of a Funnel Approach In a lead-based business, the...
by Garrett Gillin | Jun 4, 2024 | Sales 101
Introduction Accurate forecasting of sales and revenue is a linchpin for business success. It helps stakeholders anticipate cash flow, manage resources, and make informed decisions. In this guide, we explore the principles of marketing and sales forecasting, the tools...
by Garrett Gillin | Jun 4, 2024 | Sales 101
Introduction This article is designed to equip our marketing staff with the skills and knowledge needed to effectively interface with sales professionals. We’ll explore the challenges, tips, and best practices for fostering a productive relationship between...
by Garrett Gillin | Jun 4, 2024 | Sales 101
Introduction Managing a sales team is not just about hitting targets; it’s about leadership, motivation, skill development, and the strategic use of resources. This article aims to provide a comprehensive understanding of how to effectively manage a sales team...
by Garrett Gillin | Jun 4, 2024 | Sales 101
Introduction Understanding and tracking the right metrics is crucial for gauging the health of your sales operations and making informed decisions. This article aims to provide a comprehensive guide to the metrics that matter most, how to measure them, and how to use...
by Garrett Gillin | Jun 4, 2024 | Sales 101
Introduction This article aims to provide you with a comprehensive understanding of how to maintain and grow relationships with customers after the initial sale. Effective post-sale management not only ensures customer satisfaction but also sets the stage for...