by Garrett Gillin | May 30, 2024 | Websites 101
Introduction Landing pages and sales funnels are critical components of digital marketing strategies. They serve as the bridge between marketing campaigns and actual sales, guiding potential customers through a journey that ideally ends in a conversion. This article...
by Garrett Gillin | May 30, 2024 | Websites 101
Introduction Understanding the technologies that power websites is crucial for anyone involved in marketing and sales. This knowledge not only allows for better collaboration with developers but also enables more informed decisions when it comes to strategy and...
by Garrett Gillin | May 30, 2024 | Websites 101
Introduction Conversion Rate Optimization (CRO) is a systematic approach aimed at increasing the percentage of website visitors who take a desired action, be it filling out a form, making a purchase, or engaging with the site in a way that contributes to business...
by Garrett Gillin | May 30, 2024 | Websites 101
Introduction In the digital age, data-driven decision-making is not just an advantage; it’s a necessity. Understanding key metrics and analytics is crucial for gauging the performance of a website and its impact on marketing and sales. This article aims to...
by Garrett Gillin | May 30, 2024 | Websites 101
Introduction Content is the lifeblood of any website, serving as the primary vehicle for attracting, engaging, and converting visitors. However, content doesn’t exist in a vacuum; it needs to be part of a well-thought-out strategy to be effective. This article...
by Garrett Gillin | May 30, 2024 | Websites 101
Introduction Search Engine Optimization (SEO) is not an isolated marketing strategy; it’s an integral part of a website’s overall performance and effectiveness. This article aims to delve deep into the relationship between SEO and websites, elucidating why...