Most marketing fails before it launches
Budget gets spent channel by channel with no shared plan, no baseline, and no agreement on what a win looks like. Discovery fixes the order of operations: understand the business first, audit what already exists, then commit to a plan everybody can point at.
What you walk away with
01
Onboarding and Business Alignment
Collaborative process to align our team with your business goals and objectives.
02
Strategy Workshops to Understand Your Business
Delve deep into your business for a greater understanding of your goals, target audience, challenges, and opportunities.
03
Audit Analytics Tools and Provide Recommendations
Assess your current analytics tools to identify strengths, weaknesses, and optimization opportunities.
04
Audit Marketing Assets and Provide Recommendations
Evaluate your marketing assets to provide recommendations for improvement and effectiveness.
05
Provide a Comprehensive Marketing Plan and Strategy
Develop a detailed marketing plan and strategy tailored to your business objectives.
Our Process For Achieving Results
01.
02.
recommendations
03.
Discovery & Marketing Strategy Development
Collaborate with You to Fill Out the Strategy Questionnaire
Hold Workshops to Understand Your Business
Audit All Analytics Tools and Provide Recommendations
Audit All Marketing Assets and Provide Recommendations
Develop a Marketing Plan and Strategy Presentation
Present Our Plan to You and Answer Any Questions
Provide All Deliverables for You to Keep and Do with as You Please
Expectations
01
Gain insight into your current marketing landscape
02
Receive actionable best practice recommendations
03
Receive a comprehensive marketing strategy & plan
Common questions
What happens in the workshops?
Structured sessions with your team covering goals, buyer types, competitors, sales process, and current channel performance. We do the prep; you bring context only you have.
Do we have to work with you afterwards?
No. The plan and every deliverable is yours to keep and execute with anyone. Most clients continue with us because the plan is already built.
How long does it take?
Typically a few weeks from kickoff to plan presentation, depending on how quickly we can get access and time with your team.
What if we already have a strategy?
Then this becomes a validation and gap exercise — a marketing audit may be the cheaper starting point.
Start with a plan, not a guess
Book a free consultation and we will tell you whether discovery is the right first step for your business.