Business Models
Marketing Considerations for eCommerce – By Garrett Gillin
Introduction The digital landscape of eCommerce demands an intricate balance of several marketing strategies. This article aims to provide an…
Business Models
Marketing Considerations for Brick and Mortar – By Garrett Gillin
Introduction While brick and mortar businesses may seem antiquated in the digital age, they carry their own set of unique…
Business Models
Marketing Considerations for Specific Business Models – By Garrett Gillin
Overview As diverse as the world of business models is the realm of marketing strategies tailored for each model. A…
Business Models
Business Model Review – By Garrett Gillin
Introduction In today’s business ecosystem, the variety of business models has expanded considerably, offering companies more ways than ever to…
Business Models
Introduction to Business Models – By Garrett Gillin
Introduction In the fast-paced and evolving landscape of business, understanding your company’s business model is paramount to achieving long-term success.…
Conversion Focused Content
Conversion-Centric Copywriting: The Art of Writing to Convert – By Garrett Gillin
Introduction In a digital landscape flooded with content, businesses are competing for every scrap of attention they can get. But…
Conversion Focused Content
Copy Optimization and Data Analysis: A Guide to Iterative Improvement – By Garrett Gillin
Introduction The digital era has ushered in a wealth of opportunities to measure the effectiveness of your copywriting efforts. Beyond…
Conversion Focused Content
Storytelling and Brand Consistency: Crafting a Cohesive Narrative for Your Brand – By Garrett Gillin
Introduction In an age where consumers are bombarded with information and advertising, how can a brand stand out? The answer…
Conversion Focused Content
Strategic Copywriting for Different Platforms: A Guide to Tailored Messaging – By Garrett Gillin
Introduction In today’s saturated media landscape, the impact of your message depends not just on what you say, but also…
Problem Solving
Measuring Marketing ROI: The Definitive Guide to Evaluating Marketing Success – By Garrett Gillin
Introduction Return on Investment, or ROI, serves as the financial compass steering the ship of your marketing strategies. If you’re…
Sales 101
Forecasting Sales & Revenue: Navigating Future Success Through Data-Driven Insights – By Garrett Gillin
Introduction Accurate forecasting of sales and revenue is a linchpin for business success. It helps stakeholders anticipate cash flow, manage…
Conversion Focused Content