Websites 101
The Role of Websites in Sales: From Lead Generation to Conversions – By Garrett Gillin
Introduction While websites are often seen as marketing tools, their role in sales is equally significant. A well-designed and strategically…
Websites 101
The Role of Websites in Marketing: The Epicenter of Digital Marketing Activities – By Garrett Gillin
Introduction The website is the nucleus around which all digital marketing activities revolve. It’s the platform where most, if not…
Websites 101
Introduction to Websites in Marketing: The Digital Storefront of Your Brand – By Garrett Gillin
Introduction In today’s digital age, a website is not just a luxury or an add-on; it’s a necessity. For businesses,…
Marketing 101
A Guide to Social Media Marketing – By Garrett Gillin
Introduction Social media marketing is an ever-changing landscape that demands adaptability, creativity, and a deep understanding of both platform algorithms…
Marketing 101
A Guide to Remarketing & Retargeting – By Garrett Gillin
Introduction Remarketing and retargeting are powerful strategies that help brands stay top-of-mind for potential customers who have interacted with their…
Marketing 101
A Guide to Public Relations and Its Intersection with SEO – By Garrett Gillin
Introduction Public Relations (PR) is an essential aspect of any marketing strategy, responsible for managing a brand’s image and relationships…
Marketing 101
A Guide to Email Marketing – By Garrett Gillin
Introduction In the ever-evolving landscape of digital marketing, email marketing stands as one of the most enduring and effective strategies.…
Marketing 101
Content Marketing – The Art of Storytelling – By Garrett Gillin
Introduction Content marketing is not just a buzzword; it’s a nuanced approach to marketing that involves creating, publishing, and distributing…
Marketing 101
A Guide to Effective Outreach: Building Lists and Sending 1-to-1 Communications at Scale – By Garrett Gillin
Introduction Outreach is a critical component of digital marketing, focusing on building lists and sending personalized communications to potential leads…
Marketing 101
A Guide to Advertising and Paid Media – By Garrett Gillin
Introduction Advertising is a cornerstone of marketing, responsible for disseminating messages to attract, inform, and engage target audiences. In the…
Marketing 101
A Guide to SEM & SEO – By Garrett Gillin
Introduction Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are vital components of digital marketing, aimed at increasing a…
Marketing 101