Brainstorming Techniques


To equip staff members with creative brainstorming techniques that can be used to generate innovative solutions to problems. This article will focus on Mind Mapping and Lateral Thinking as tools to encourage creativity in problem-solving.

Topics Covered:

  • Introduction to Creative Problem-Solving
  • Mind Mapping

Introduction to Creative Problem-Solving

  • What is Creative Problem-Solving?: Creative Problem-Solving is an approach that encourages thinking outside the box to find unique and effective solutions to problems.
  • Why is Creative Problem-Solving Important?: It allows for the generation of novel solutions that may not be immediately obvious, thereby providing a competitive edge.
  • When to Use Creative Problem-Solving?: Best used when traditional problem-solving methods have not yielded effective solutions or when a fresh perspective is needed.

Mind Mapping

  • Understanding Mind Mapping: A visual tool that helps structure information, allowing for better analysis, comprehension, and generation of new ideas.
  • How to Create a Mind Map: Start with a central concept in the middle of a page. Draw branches that represent related topics or subtopics. Add smaller branches to each subtopic to further explore ideas.
  • Application in Problem-Solving: Mind Mapping can be used to visually organize problem elements, potential solutions, and other relevant factors.
  • Example:
    • Central Concept: Improve Client Retention
      • Branch 1: Client Feedback
        • Sub-branch: Surveys
        • Sub-branch: Interviews
      • Branch 2: Service Quality
        • Sub-branch: Speed


Creative problem-solving techniques like Mind Mapping and Lateral Thinking can significantly enhance the quality of solutions generated. They encourage thinking from different angles and considering multiple aspects of a problem.

graphic for brainstorming techniques