Introduction
High-ticket items present a unique challenge in the marketing sphere. The sales cycles are longer, and the focus leans towards building strong relationships with potential clients.
Relationship Marketing
In a low-volume, high-ticket model, each sale has a substantial impact on revenue. Thus, marketing must be relationship-centric.
Networking & Partnerships
This model thrives on word-of-mouth referrals and industry partnerships.
Implication & Strategy
High-ticket sales require a highly targeted approach. Your sales and marketing teams must be in sync and focused on quality over quantity. Time should be invested in training sales teams in consultative selling to complement the marketing strategies.