Introduction
High-volume, high-ticket businesses present a unique challenge and opportunity for marketers. The target is not just to acquire customers, but to acquire customers who bring in significant revenue. Here’s how you can tailor your marketing strategy for this model.
Importance of Customer Lifetime Value (CLV)
Qualitative Data and Personalization
Implications & Strategy
In high-volume high-ticket models, the focus should be on customer retention and maximizing CLV. Leveraging data analytics and investing in customer service excellence can go a long way.