Introduction
Return on Investment, or ROI, serves as the financial compass steering the ship of your marketing strategies. If you’re wondering whether your campaigns are just creating a splash or truly making waves, ROI holds the answer. In this guide, we explore how to define, measure, analyze, and apply ROI in the context of marketing.
Definition & Importance of ROI
Tools for Measuring ROI
Analyzing and Interpreting ROI Data
Making Adjustments Based on ROI
Examples of Agency ROI Sheets
Conclusion
ROI isn’t just a metric; it’s a lens through which the health and effectiveness of your entire marketing ecosystem can be viewed. From selecting the right tools to making data-driven adjustments, understanding how to measure and interpret ROI can set your agency on a path to continual improvement and financial success.