by Garrett Gillin | Jan 16, 2024 | Paid Social: LinkedIn Ads
Understanding the Basics of LinkedIn Ad Optimization Key Metrics: Understanding metrics like click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). Campaign Goals: Aligning your optimization strategies with specific campaign...
by Garrett Gillin | Jan 16, 2024 | Paid Social: LinkedIn Ads
The Importance of Analytics in LinkedIn Advertising Data-Driven Decisions: Analytics provide valuable insights that guide informed decision-making. Performance Tracking: Understanding which campaigns are performing well and why. Optimization Opportunities: Identifying...
by Garrett Gillin | Jan 16, 2024 | Paid Social: LinkedIn Ads
Understanding LinkedIn’s Unique Audience LinkedIn’s audience is primarily professional, making it an ideal platform for B2B marketing. Users on LinkedIn are looking for industry insights, career opportunities, and professional content, which sets the tone...
by Garrett Gillin | Jan 16, 2024 | Paid Social: LinkedIn Ads
Understanding LinkedIn’s Targeting Options LinkedIn offers a range of targeting options that leverage its rich professional data. Key targeting criteria include: Demographics: Age, gender, location. Job Experience: Job titles, functions, experience level, years...
by Garrett Gillin | Jan 16, 2024 | Paid Social: LinkedIn Ads
Understanding LinkedIn Lead Gen Forms Overview: Introduction to LinkedIn Lead Gen Forms and their role in simplifying the lead generation process. Benefits: Discussing the advantages of using Lead Gen Forms, including higher conversion rates and quality lead...