by Garrett Gillin | Jan 18, 2024 | Paid Social: META
Understanding Ad Funnels on META Platforms The Funnel Concept Stages of the Funnel: Awareness, Consideration, and Conversion. User Journey: Recognizing that users at different stages require different messaging and engagement strategies. Platform Strengths Diverse...
by Garrett Gillin | Jan 18, 2024 | Paid Social: META
Understanding Seasonal and Event-Based Advertising The Importance of Timing Seasonal Relevance: Aligning your campaigns with the seasons or events can increase their relevance and appeal. Consumer Behavior: Understanding how consumer behavior changes during these...
by Garrett Gillin | Jan 18, 2024 | Paid Social: META
Understanding Audience Segmentation on META Platforms A. The Power of Data Rich User Data: META platforms collect extensive data on user behaviors, interests, demographics, and more. Customization: This data allows for the creation of highly customized audience...
by Garrett Gillin | Jan 18, 2024 | Paid Social: META
Understanding META Ads META Ads refer to the advertising solutions provided by Meta Platforms, Inc., primarily through its popular social networks, Facebook and Instagram. These platforms offer a diverse range of ad formats and targeting options, making them...