by Garrett Gillin | May 30, 2024 | Marketing 101
Introduction Remarketing and retargeting are powerful strategies that help brands stay top-of-mind for potential customers who have interacted with their digital assets but haven’t converted. This article aims to provide a comprehensive understanding of these...
by Garrett Gillin | May 29, 2024 | Paid Search: Google Ads
Introduction Retargeting, also known as remarketing, is a powerful digital marketing strategy employed in Google Ads to re-engage users who have previously interacted with your website or mobile app. This technique is crucial for businesses looking to increase...