by Garrett Gillin | May 29, 2024 | Paid Search: Google Ads
Introduction Seasonal trends significantly influence consumer behavior, making them a critical factor in the planning and execution of Google Ads campaigns. Whether it’s holiday shopping spikes, back-to-school seasons, or summer vacations, understanding and...
by Garrett Gillin | May 29, 2024 | Paid Search: Google Ads
Introduction Retargeting, also known as remarketing, is a powerful digital marketing strategy employed in Google Ads to re-engage users who have previously interacted with your website or mobile app. This technique is crucial for businesses looking to increase...
by Garrett Gillin | May 28, 2024 | Paid Search: Google Ads
Introduction Video advertising has emerged as a powerful tool in the digital marketing arsenal, offering a dynamic way to engage audiences and drive conversions. With the rise of digital media consumption, leveraging video ads through Google Ads presents a unique...
by Garrett Gillin | Apr 24, 2024 | Paid Search: Google Ads
Understanding Voice Search The Growth of Voice Search Increasing Popularity: The convenience of voice search has led to a surge in its usage, especially for on-the-go queries and smart home devices. Differences from Traditional Search: Voice searches are often more...
by Garrett Gillin | Apr 24, 2024 | Paid Search: Google Ads
Understanding Voice Search The Growth of Voice Search Increasing Popularity: The convenience of voice search has led to a surge in its usage, especially for on-the-go queries and smart home devices. Differences from Traditional Search: Voice searches are often more...