Understanding Small Business Owners
Upselling and Cross-Selling – By Garrett Gillin
Introduction This module is dedicated to the art and science of upselling and cross-selling, two strategies that can significantly impact…
Understanding Small Business Owners
Long-Term Relationships – By Garrett Gillin
Introduction This article focuses on one of the most critical aspects of client management: building long-term relationships. For small businesses,…
Understanding Small Business Owners
Crisis and Problem-Solving – By Garrett Gillin
Introduction In this module, we delve into the sensitive yet crucial area of crisis and problem-solving. Small businesses often operate…
Understanding Small Business Owners
Understanding Client Metrics – By Garrett Gillin
Introduction Metrics and Key Performance Indicators (KPIs) serve as the backbone of any marketing strategy, providing quantifiable measures of success…
Understanding Small Business Owners
Client Communication Preferences – By Garrett Gillin
Introduction Effective communication is the cornerstone of any successful business relationship, and this is especially true when working with small…
Understanding Small Business Owners
The Role of Technology in Small Business Relationships – By Garrett Gillin
Introduction In this article, we delve into the role of technology in small business relationships. Understanding the technological landscape of…
Understanding Small Business Owners
Customization vs. Standardization in Small Businesses – By Garrett Gillin
Introduction This article delves into a critical tension point that often arises in client-agency relationships: the balance between customization and…
Understanding Small Business Owners
Risk Aversion and Trust in Small Businesses – By Garrett Gillin
Introduction This article focuses on two critical aspects that significantly influence the client-agency relationship: Risk Aversion and Trust. Understanding the…
Understanding Small Business Owners
Decision-Making Dynamics in Small Businesses – By Garrett Gillin
Introduction In this article, we delve into the intricacies of decision-making within small businesses. Understanding who holds the decision-making power…
Understanding Small Business Owners
The Importance of Quick Wins in Small Businesses – By Garrett Gillin
Introduction This article focuses on the concept of “Quick Wins” and why they are so vital for small businesses. Understanding…
Understanding Small Business Owners
Time Constraints in Small Businesses – By Garrett Gillin
Introduction This article delves into the often-overlooked but crucial aspect of time constraints in small businesses. Understanding the time limitations…
Understanding Small Business Owners