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Understanding Small Business Owners

Upselling and Cross-Selling – By Garrett Gillin

Upselling and Cross-Selling Introduction This module is dedicated to the art and science of upselling and cross-selling, two strategies that can significantly […]

Garrett GillinJune 4, 2024
Understanding Small Business Owners

Long-Term Relationships – By Garrett Gillin

Long-Term Relationships Introduction This article focuses on one of the most critical aspects of client management: building long-term relationships. For small businesses, […]

Garrett GillinJune 4, 2024
Understanding Small Business Owners

Crisis and Problem-Solving – By Garrett Gillin

Crisis and Problem-Solving Introduction In this module, we delve into the sensitive yet crucial area of crisis and problem-solving. Small businesses often […]

Garrett GillinJune 4, 2024
Understanding Small Business Owners

Understanding Client Metrics – By Garrett Gillin

Understanding Client Metrics Introduction Metrics and Key Performance Indicators (KPIs) serve as the backbone of any marketing strategy, providing quantifiable measures of […]

Garrett GillinJune 4, 2024
Understanding Small Business Owners

Client Communication Preferences – By Garrett Gillin

Client Communication Preferences Introduction Effective communication is the cornerstone of any successful business relationship, and this is especially true when working with […]

Garrett GillinJune 4, 2024
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