by Mark Siracusa | Aug 16, 2024 | Websites 101
At 215 Marketing, we help business owners establish a strong online presence, and a key part of that is setting up and optimizing your Google Business Profile. This profile is essential for enhancing your visibility on Google Search and Maps, and one step in the...
by Garrett Gillin | Jun 4, 2024 | Consulting 101
Introduction Service-based businesses operate on unique dynamics, focusing on individualized customer experiences and often dealing in intangibles. In this guide, we’ll explore key marketing considerations for such businesses. Personal Branding In a...
by Garrett Gillin | Jun 4, 2024 | Sales 101
Introduction Lead-based businesses rely on acquiring quality leads that can be converted into paying customers. This guide will delve into the unique marketing strategies tailored for such business models. Importance of a Funnel Approach In a lead-based business, the...
by Garrett Gillin | Jun 4, 2024 | Business Models
Introduction Businesses dealing in high-volume, low-cost items have their own set of challenges and opportunities in marketing. We’ll explore strategies uniquely suited for these types of business models. Importance of Efficiency Cost-Effective Marketing: Channels...
by Garrett Gillin | Jun 4, 2024 | Business Models
Introduction High-volume, high-ticket businesses present a unique challenge and opportunity for marketers. The target is not just to acquire customers, but to acquire customers who bring in significant revenue. Here’s how you can tailor your marketing strategy...