Blog
How to Handle Google Business Profile Video Verification Denials
How to Handle Google Business Profile Video Verification Denials At 215 Marketing, we help business owners establish a strong online presence, and […]
Marketing for Service-Based Businesses – By Garrett Gillin
Marketing for Service-Based Businesses Introduction Service-based businesses operate on unique dynamics, focusing on individualized customer experiences and often dealing in intangibles. In […]
Marketing for Lead-Based Businesses – By Garrett Gillin
Marketing for Lead-Based Businesses Introduction Lead-based businesses rely on acquiring quality leads that can be converted into paying customers. This guide will […]
Marketing for High-Volume Low-Ticket Models – By Garrett Gillin
Marketing for High-Volume Low-Ticket Models Introduction Businesses dealing in high-volume, low-cost items have their own set of challenges and opportunities in marketing. […]
Marketing for High Volume High Ticket Models – By Garrett Gillin
Marketing for High Volume High Ticket Models Introduction High-volume, high-ticket businesses present a unique challenge and opportunity for marketers. The target is […]
Marketing for Digital Products (SaaS, Coaching, Courses) – By Garrett Gillin
Marketing for Digital Products (SaaS, Coaching, Courses) Introduction The digital product landscape, encompassing software, educational courses, and coaching services, has its own […]
Marketing Considerations for Low Volume High Ticket Models – By Garrett Gillin
Marketing Considerations for Low Volume High Ticket Models Introduction High-ticket items present a unique challenge in the marketing sphere. The sales cycles […]
Marketing Considerations for High Volume Low Ticket Models – By Garrett Gillin
Marketing Considerations for High Volume Low Ticket Models Introduction A high volume, low ticket model thrives on quick sales and shorter sales […]
Marketing Considerations for eCommerce – By Garrett Gillin
Marketing Considerations for eCommerce Introduction The digital landscape of eCommerce demands an intricate balance of several marketing strategies. This article aims to […]
Marketing Considerations for Brick and Mortar – By Garrett Gillin
Marketing Considerations for Brick and Mortar Introduction While brick and mortar businesses may seem antiquated in the digital age, they carry their […]
Marketing Considerations for Specific Business Models – By Garrett Gillin
Marketing Considerations for Specific Business Models Overview As diverse as the world of business models is the realm of marketing strategies tailored […]
Business Model Review – By Garrett Gillin
Business Model Review Navigating the Landscape of Modern Business Frameworks Introduction In today’s business ecosystem, the variety of business models has expanded […]
Introduction to Business Models – By Garrett Gillin
Introduction to Business Models: Understanding Their Definition, Importance, and Connection to Marketing Strategy Introduction In the fast-paced and evolving landscape of business, […]
Conversion-Centric Copywriting: The Art of Writing to Convert – By Garrett Gillin
Conversion-Centric Copywriting: The Art of Writing to Convert Introduction In a digital landscape flooded with content, businesses are competing for every scrap […]
Copy Optimization and Data Analysis: A Guide to Iterative Improvement – By Garrett Gillin
Copy Optimization and Data Analysis: A Guide to Iterative Improvement Introduction The digital era has ushered in a wealth of opportunities to […]
Storytelling and Brand Consistency: Crafting a Cohesive Narrative for Your Brand – By Garrett Gillin
Storytelling and Brand Consistency: Crafting a Cohesive Narrative for Your Brand Introduction In an age where consumers are bombarded with information and […]
Strategic Copywriting for Different Platforms: A Guide to Tailored Messaging – By Garrett Gillin
Strategic Copywriting for Different Platforms: A Guide to Tailored Messaging Introduction In today’s saturated media landscape, the impact of your message depends […]
Measuring Marketing ROI: The Definitive Guide to Evaluating Marketing Success – By Garrett Gillin
Measuring Marketing ROI: The Definitive Guide to Evaluating Marketing Success Introduction Return on Investment, or ROI, serves as the financial compass steering […]
Forecasting Sales & Revenue: Navigating Future Success Through Data-Driven Insights – By Garrett Gillin
Forecasting Sales & Revenue: Navigating Future Success Through Data-Driven Insights Introduction Accurate forecasting of sales and revenue is a linchpin for business […]
Budgeting for Marketing Campaigns: A Comprehensive Guide – By Garrett Gillin
Budgeting for Marketing Campaigns: A Comprehensive Guide Introduction Budgeting for marketing campaigns is an essential, yet often challenging, process for businesses of […]
Upselling and Cross-Selling – By Garrett Gillin
Upselling and Cross-Selling Introduction This module is dedicated to the art and science of upselling and cross-selling, two strategies that can significantly […]
Long-Term Relationships – By Garrett Gillin
Long-Term Relationships Introduction This article focuses on one of the most critical aspects of client management: building long-term relationships. For small businesses, […]
Crisis and Problem-Solving – By Garrett Gillin
Crisis and Problem-Solving Introduction In this module, we delve into the sensitive yet crucial area of crisis and problem-solving. Small businesses often […]
Understanding Client Metrics – By Garrett Gillin
Understanding Client Metrics Introduction Metrics and Key Performance Indicators (KPIs) serve as the backbone of any marketing strategy, providing quantifiable measures of […]
Client Communication Preferences – By Garrett Gillin
Client Communication Preferences Introduction Effective communication is the cornerstone of any successful business relationship, and this is especially true when working with […]
The Role of Technology in Small Business Relationships – By Garrett Gillin
The Role of Technology in Small Business Relationships Introduction In this article, we delve into the role of technology in small business […]
Customization vs. Standardization in Small Businesses – By Garrett Gillin
Customization vs. Standardization in Small Businesses Introduction This article delves into a critical tension point that often arises in client-agency relationships: the […]
Risk Aversion and Trust in Small Businesses – By Garrett Gillin
Risk Aversion and Trust in Small Businesses Introduction This article focuses on two critical aspects that significantly influence the client-agency relationship: Risk […]
Decision-Making Dynamics in Small Businesses – By Garrett Gillin
Decision-Making Dynamics in Small Businesses Introduction In this article, we delve into the intricacies of decision-making within small businesses. Understanding who holds […]
The Importance of Quick Wins in Small Businesses – By Garrett Gillin
The Importance of Quick Wins in Small Businesses Introduction This article focuses on the concept of “Quick Wins” and why they are […]
