7 Oil
Making Marketing and Service Operations Work Together for a South Jersey Fuel-Service Company
The engagement combined fuel-service marketing with digital experience, analytics, search and paid acquisition.
- Client
- 7 Oil
- Industry
- Fuel Services
- Headquarters
- Cinnaminson, NJ
- Project Scope
- Connected CRM and job workflows
The Client
7 Oil provides fuel services for households and businesses. Its marketing needs to connect customers seeking fuel service with the company’s inquiry and service workflows.
The Challenge
Bring fuel-service marketing, customer inquiries and job assignment into a connected service journey.
Our Approach
215 Marketing paired fuel-service marketing with CRM integration and job-assignment workflow support.
Connected CRM and job workflows
What We Did
CRM & Job Workflows
Connect customer inquiries with service-job assignment.
Website, SEO and GEO & Analytics
Support the fuel-service web experience, search and measurement.
Paid Media
Support acquisition for the company’s fuel services.
Automation
Support workflows within the marketing and service-operations scope.
Distinctive Work
Fuel-service marketing was paired with CRM connections and service-job assignment workflows.
Selected Work
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