SDR Setup & Implementation

Build an outbound sales development system with the tools, sequences, and playbooks your team needs to book qualified meetings at scale.

  • CRM, inbox, and dialer setup
  • Multi-channel outreach sequences
  • Clear playbook and KPI framework
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Outreach fails when the system is patched together

SDRs waste hours switching tools, rewriting messages, and chasing bad leads. We implement the full stack — CRM, sequences, lists, reporting, and playbooks — so reps can focus on conversations that convert.

What you get with SDR setup

  1. 01

    Tech Stack Configuration

    CRM, email, dialer, and LinkedIn tools connected with the right permissions, fields, and handoff rules.

  2. 02

    Sequence Library

    Ready-to-use email, LinkedIn, and call sequences mapped to persona and stage — with A/B variants built in.

  3. 03

    SDR Playbook

    Objection handling, call scripts, research steps, and meeting-booking standards your whole team can follow.

  4. 04

    Activity & Pipeline Reporting

    Daily activity dashboards and pipeline contribution reports so you know what's working and what's not.

Our Process For Achieving Results

01.

Define ideal prospect profile and personas

02.

Configure tools and data flows

03.

Build sequences, scripts, and playbooks

SDR Implementation Process

  1. ICP & Persona Definition

  2. Tech Stack Audit & Setup

  3. List & Data Sourcing

  4. Sequence & Script Build

  5. Playbook & Training

  6. Launch, Monitor, Optimize

Expectations

  1. 01

    A fully configured SDR tech stack

  2. 02

    Ready-to-run sequences and scripts

  3. 03

    Trained reps with clear KPIs

What clients say

  • LSR Wellness
    The team at 215 Marketing is capable, energetic, and a pleasure to work with. We highly recommend them for digital marketing needs.
    Adam RosenLSR Wellness

Common questions

Do you provide the SDRs or just the system?

We build the system, sequences, and playbooks. Some clients hire their own SDRs; others layer on our 1-to-1 outreach service to run it for them.

Which tools do you work with?

HubSpot, Salesforce, Apollo, Outreach, Salesloft, LinkedIn Sales Navigator, and most major CRMs and sales engagement platforms.

How long before we see meetings booked?

Most clients launch within 4–6 weeks. Meeting volume depends on your market, offer, and list quality, but the system is built to iterate quickly.

Build an SDR machine that books meetings

Tell us your market and we'll scope the stack, sequences, and playbook.