Lead Fielding & Qualification

Capture, score, and route inbound leads so your sales team only spends time on opportunities that are worth the call.

Fast, consistent lead intake
Scoring based on fit and intent
Smart routing to the right rep

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Trusted by growth-focused companies across industries

Jewish Federation of Southern New Jersey

Not every lead deserves a sales call

Sales teams lose hours chasing cold inquiries while hot opportunities cool off. We build lead fielding and qualification systems that separate browsers from buyers, route the right leads to the right people, and nurture the rest until they're ready.

What the system handles

01
Unified Lead Capture
Forms, calls, chat, events, and third-party leads flow into one place with consistent formatting and source tracking.
02
Fit & Intent Scoring
Leads are scored by role, company size, behavior, and intent signals so reps know who to call first.
03
Smart Routing Rules
Territory, industry, company size, and rep capacity determine where each lead goes — automatically.
04
Nurture for Later
Not-ready leads enter automated nurture tracks so they stay warm until sales is the right next step.

Our Process For Achieving Results

01.

Map every lead source and intake point

02.

Build scoring and routing rules

03.

Automate handoffs and nurture tracks

Lead Qualification Process

Lead Source Audit
Qualification Framework Design
Scoring Model Build
Routing & Assignment Logic
Nurture Track Setup
Reporting & Optimization

Expectations

01
Faster response to high-intent leads
02
Less time wasted on poor-fit inquiries
03
Clear visibility into lead quality by source

What clients say

“The team at 215 Marketing is capable, energetic, and a pleasure to work with. We highly recommend them for digital marketing needs.”
Adam RosenLSR Wellness
“My company had rough experiences with past marketing agencies, and 215 proved their worth and then some in the first scope of work. They are extremely transparent with how they operate, and do a wonderful job with building trust. We are proud to call them members of the HawkGrips team.”
Michael CloranHawkGrips
“The guys at 215 know digital marketing. I was amazed at the quality of work they delivered without hesitation, totally beat my expectations. Honest feedback and reliable communications, coupled with superior industry know-how, make these guys a pleasure to work with. Would highly recommend 215 Marketing to any business owner looking to grow their business!”
Josh GimbleNoleuderm
“I selected 215 Marketing as part of a search for a results-focused agency and definitely got that and much more. They approach every engagement with a business lens first, which many agencies do not. Their focus on making sure all marketing efforts are integrated and the customer's needs are being addressed are reasons why you should be contacting them if you're seeking a true agency partner.”
Eric HarbisonAWeber
“Garrett, Jon, and the entire team at 215 Marketing have been amazing partners. The team is quick, responsive, and puts out high quality work products.”
Marty PollakB Positive Plasma
“The two most important things that stand out to me are their long-term planning, and impeccable designs. No matter what the request is, their designers always find a beautiful solution to portray our services. Jon and his team did an amazing job of designing and building our entire website.”
Jose PalmaNew Outlooks Construction Group Inc
“Garrett and his team impressed me even more by successfully building, launching and running our new website as well as our digital marketing program. When it comes to digital marketing, 215 Marketing is my top recommendation.”
Chunjing YangMAFCO
“Love working with 215! They've built our digital marketing program from nothing to one of our largest lead sources. 215 is not a vendor, but a true partner to work with.”
John ArmstrongFranNet Franchise Experts
“I was introduced to 215 Marketing over 4 years ago and I haven't looked anywhere else since. Not only have they helped me with the big projects like designing and launching a brand new website they have also been there for the little everyday marketing questions in between and I seek their advice often. This team is a true pleasure to work with!”
Erin MastersBoehringer Labs
“Our staff and Board could not be happier with the clean, sophisticated and, most importantly, easily navigable design. We are now embarking on our marketing plan with Mikayla and we anticipate the same creative and expeditious process. We highly recommend 215 Marketing for their creative and professional work style; you will not be disappointed!”
Eileen JosephCarelink