ASI
Modernizing a Complex Digital Ecosystem Across 10+ Websites
215 supported the overhaul of ASI’s digital infrastructure, including consolidation across more than ten independently managed websites.
- Client
- ASI
- Industry
- B2B / Media & Technology
- Headquarters
- Trevose, PA
- Project Scope
- Independent websites in consolidation
The Client
The Advertising Specialty Institute serves distributors and suppliers in the promotional products industry through membership, media, technology, education and events. Different audiences and business lines create numerous digital touchpoints.
The Challenge
Modernize a digital footprint spread across more than ten independently managed websites.
Our Approach
215 Marketing supported ASI’s multi-site overhaul and consolidation, with SEO and GEO, analytics and paid media included in the broader digital engagement.
Independent websites in consolidation
What We Did
Website Consolidation
Support modernization across more than ten independent web properties.
SEO and GEO
Support search visibility during ASI’s digital modernization.
Analytics
Provide measurement support across the multi-site engagement.
Paid Media
Support acquisition for ASI’s promotional-products industry audiences.
Distinctive Work
The digital infrastructure work included consolidation of more than ten independently managed websites.
Selected Work
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