B Positive Plasma
Connecting Donor Acquisition, Booking and Operational Data for a Multi-Location Plasma Organization
215 supported web and search, advertising, sales enablement, analytics and CRM work.
- Client
- B Positive Plasma
- Industry
- Healthcare
- Headquarters
- Haddonfield, NJ
- Project Scope
- Integration and booking work
The Client
B Positive Plasma operates donor centers where prospective donors need to find a convenient location, understand eligibility and book a visit.
The Challenge
Connect donor discovery and booking with the operational data behind a multi-location plasma organization.
Our Approach
215 Marketing supported donor-facing web and acquisition work alongside custom CRM/ERP integrations, app-based booking development and acquisition analysis.
Integration and booking work
What We Did
CRM, ERP & Sales Support
Support donor sales workflows and custom acquisition-to-operations integrations.
Website, SEO and GEO & Booking
Support donor discovery, the website and app-based booking.
Acquisition Analysis
Analyze acquisition activity alongside CRM and ERP information.
Paid Media
Support donor acquisition across the organization’s centers.
Distinctive Work
Custom CRM/ERP integrations and app-based booking work connected acquisition analysis with appointment operations.
Selected Work
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