All Case Studies

Exit Factor

Supporting a Distributed Business-Exit Advisory Model with Acquisition and Sales Systems

215’s engagement spanned sales support, website, SEO and GEO, CRM, analytics and paid marketing, bringing together the disciplines involved in generating and managing interest in exit-planning services.

Client
Exit Factor
Industry
Franchising / Advisory
Headquarters
West Palm Beach, FL

The Client

Exit Factor offers business valuation and exit-planning advisory services through a franchise model. Business owners approach those services at different stages of considering an eventual sale.

The Challenge

Connect a specialized business-exit advisory offering with prospects across a franchise network.

Our Approach

215 Marketing combined web and search support with paid acquisition, analytics, CRM and sales enablement for Exit Factor.

What We Did

  • Website & SEO and GEO

    Support discovery and presentation of business-exit advisory services.

  • CRM & Sales Support

    Support inquiry management and advisory sales workflows.

  • Paid Media

    Support acquisition among business owners considering exit planning.

  • Analytics

    Provide measurement for the advisory network’s digital marketing.

Selected Work

Exit Factor · Website Design

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