Exit Factor
Supporting a Distributed Business-Exit Advisory Model with Acquisition and Sales Systems
215’s engagement spanned sales support, website, SEO and GEO, CRM, analytics and paid marketing, bringing together the disciplines involved in generating and managing interest in exit-planning services.
- Client
- Exit Factor
- Industry
- Franchising / Advisory
- Headquarters
- West Palm Beach, FL
The Client
Exit Factor offers business valuation and exit-planning advisory services through a franchise model. Business owners approach those services at different stages of considering an eventual sale.
The Challenge
Connect a specialized business-exit advisory offering with prospects across a franchise network.
Our Approach
215 Marketing combined web and search support with paid acquisition, analytics, CRM and sales enablement for Exit Factor.
What We Did
Website & SEO and GEO
Support discovery and presentation of business-exit advisory services.
CRM & Sales Support
Support inquiry management and advisory sales workflows.
Paid Media
Support acquisition among business owners considering exit planning.
Analytics
Provide measurement for the advisory network’s digital marketing.
Selected Work

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