LucaNet
Website, CRM and Acquisition Support in Enterprise Finance Software
215 worked across website and digital experience, analytics, CRM and paid marketing, supporting several touchpoints in a complex enterprise software buying journey.
- Client
- LucaNet
- Industry
- B2B SaaS
- Headquarters
- Berlin, Germany
The Client
LucaNet provides software used by finance teams for financial consolidation, planning and related reporting workflows.
The Challenge
Explain enterprise finance software to decision-makers considering complex reporting and consolidation needs.
Our Approach
215 Marketing supported LucaNet’s web experience, CRM, analytics and paid acquisition across its enterprise software buying journey.
What We Did
Website
Support the presentation of enterprise finance software.
CRM
Support relationship workflows for business-software prospects.
Paid Media
Support acquisition among enterprise finance audiences.
Analytics
Provide measurement for the software marketing engagement.
Selected Work
Let’s Talk About Your Next Project
Bring your goals, challenges, and questions to a conversation with 215 Marketing.