NYKC
Connecting Brand, Local Discovery and Enrollment Marketing for a Children’s Programs Business
215’s scope included branding, website, search, paid marketing, analytics and CRM.
- Client
- NYKC
- Industry
- Childcare & Education
- Headquarters
- New York, NY
The Client
New York Kids Club provides children’s enrichment, classes and early childhood programs through location-based offerings.
The Challenge
Help parents explore children’s programs and find an appropriate local offering.
Our Approach
215 Marketing supported New York Kids Club through branding, website, search, CRM, analytics and paid marketing around location-based family decisions.
What We Did
Branding
Support the children’s programs brand and its family-facing presentation.
Website & SEO and GEO
Support discovery of local classes and early-childhood offerings.
CRM
Support relationship workflows for parent and program inquiries.
Paid Media & Analytics
Support family acquisition and digital measurement.
Selected Work
Let’s Talk About Your Next Project
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