
Conflict Resolution
Creating a Conflict Resolution Plan – By Garrett Gillin
By Garrett Gillin May 30, 2024
By Mark Siracusa November 7, 2025 3 minutes

It’s not every day that a performance marketing agency like ourselves gets hit with a 1-star review claiming we had served the reviewer the wrong order, and that their food was cold.
And yet, here we are.

This review popped up on our Google Business Profile at the same time as a dozen other 1-star reviews, and we immediately recognized it as a scam, even before one of the reviews gave the game away:

But this problem certainly isn’t unique to us.
Just this week a string of 1-star review attacks happened in our back yard. More than 9 restaurants in the Philadelphia area–all independently owned–were hit with similar 1-star review attacks. 30 to 40 1-star reviews arrived in a matter of hours, all from accounts with no other reviews, personal details, or real photos on their accounts.
Our solution started with acting quickly.
Using our playbook for dealing with scam reviews, we had them all taken down within 24 hours. Now, we’re sharing how we did it so that anyone affected by these scams can do the same.
This city is in our name, and we want to equip our local businesses with the tools and know-how to secure your Google Business Profile and quickly remove fake or scam reviews when they happen. Use the guides below to follow our playbook and see exactly how we handled the recent 1-star review attacks on our Google Business Profile.
Download the Step by Step Guide
Download the Step by Step Guide
The reality is the rise of and rapid adoption of AI tools by scammers has made 1-star review attacks easier to launch than ever before.
But here In Philly, we take care of our own.
If your business has been hit by scam reviews, or if you want to learn more about protecting your listings against scammers, reach out for a consultation and we’ll help you fight back, free of charge.

Conflict Resolution
By Garrett Gillin May 30, 2024

